When the 'Evin' law (restricting alcohol advertising) came into force, Bouvet Ladubay turned to the Arts. Firstly by opening a Contemporary Art Center in 1992 where the former 19^th century power station was situated. Then by restoring and reopening the theatre that was originally created by Etienne Bouvet and finally by associating the Bouvet Ladubay image to art, sculpture, dance, the stage, literature and to cinema.

"Nothing is more indispensable to the finesse of the bubbles than the art and the artists". Patrice Monmousseau.